A new era of fragmentation  

With the chaos of different screen sizes and a new generation of Web browsers, the design paradigms of layout and typography have shifted away from static layouts and system fonts to dynamic layouts and custom Web fonts.

We do not just need responsive layouts, we also need responsive typefaces.

Screen fragmentation is the new browser fragmentation.

 
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In-N-Out’s Brilliant Campaign

We can learn a little something from In-N-Out Burger. Yup, that burger chain. In-N-Out doesn’t embrace the typical fast food marketing. No TV ads, no celebrity endorsements. Instead, they rely on the strength of their brand, which they... Continue →