The State of Photo Apps

Ever since mobile phones have become our de facto camera, the cost of taking a photo has plummeted. We are now taking more photos of the world around us than ever before.

Photos have become such a crucial piece in the consumer app space that companies are basing entire strategies around them. And thus far, our love of nostalgia and our need for validation have been the guiding motivations behind the current state of photo apps.


Nostalgia drives us to keep our old photos – whether in a shoebox or the cloud. We know that as our memories become more distant, we will value the photos of them even more. And with our hoarding instincts, not only do we want to keep all our photos, we want a reliable place to do so.

Companies have realized this. It’s no coincidence that...

Continue reading