A rallying call  

There’s work and there’s your life’s work.

The kind of work that has your fingerprints all over it. The kind of work that you’d never compromise on. That you’d sacrifice a weekend for. You can do that kind of work at Apple. People don’t come here to play it safe. They come here to swim in the deep end.

They want their work to add up to something.

Something big. Something that couldn’t happen anywhere else.

That’s right, Apple. In a widely circulated note to new hires. Not hiring copy from that new startup.

Some argue that it’s faux inspirational, exploitative copy. I see an example of Apple’s dedication to a polished experience. Most companies tend to garble up their internal messaging into high level, un-motivational corporate speak. Apple still maintains that attention to detail, that style of language, even internally.

And to anyone trying to make an impact at/with their company, this easily relatable note makes one great rallying call.

Catch me on Twitter over here.