We can learn a little something from In-N-Out Burger. Yup, that burger chain.
In-N-Out doesn’t embrace the typical fast food marketing. No TV ads, no celebrity endorsements. Instead, they rely on the strength of their brand, which they protect vigorously.
The company is known as a “west coast only” chain that serves up one of the best burgers in the US. They have a stubborn reluctance to blanket the nation with stores in the name of quality. This elusiveness only drives up the mystique, demand, and cult following of the brand.
And recently, In-N-Out has started spreading the word to the rest of the world.
No, In-N-Out isn’t expanding internationally. They are, however, opening popup stores as part of a marketing campaign. Over the past year, such...